SENSE: Supreme Spring/Summer 2013 Editorial

Japanese magazine SENSE has been a frequent collaborator with Supreme, providing a consistently stern and accurate depiction of the brand to the consummate Japanese reader. In this season's offering, the magazine focuses closely on the detailings of several tops and shorts. While Supreme has been in the headlines in the last few weeks for things outside of direct fashion itself, the shoot refocuses what the brand has come to represent.

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Gamu Moyo 2014 Fall/Winter Lookbook

Luxury conglomerate Kering has teamed up again with famed New York City design school Parsons to create Empowering Imagination, a competition for graduating fashion design students to contend for the chance to score a prestigious internship at one of Kering’s brands. While each finalist has presented a thoughtful body of work, one designer, Gamu Moyo, caught our eye with her fashion forward yet very wearable menswear collection.  For her Fall/Winter 2014 collection, Moyo focused on Rumspringa, the Amish rite of passage where adolescents leave their closed off communities to live in the secular world before deciding to devote the rest of their lives to the church. The designer asks what one might do when venturing from a strict home life into a more free society and her answer is: skateboarding. Moyo blends the more formal aspects of Amish wear including minimalistic garments, lack of buttons and zippers, with the laid back feel of the skate lifestyle. The result is an unexpected “cultural assimilation” of sorts represented by clean lines, modern cuts and updated silhouettes with just the right amount of design detail to make it special – think of it as more formal urban wear. Mixing cultures is something the Zimbabwe born, South African raised designer describes as her design ethos and Rumspringa is a perfect representation of her personal voice. This is one menswear designer to watch.

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Maison Martin Margiela Revamps Its Paris Montpensier Homme

Ten years after originally opening its doors, Maison Martin Margiela pull the covers off its revamped Montpensier Homme boutique. Situated at 23 rue de Montpensier in Paris' first arrondisement, the store's fresh make-over should constitute a must-visit if you're ever in the French capital. The video above provides a quick look into the makings of the space and what to expect within and the elements of the brand available.

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Roger Federer Stars in Nike’s “The Fly Swatter”

Roger Federer is the star of a new Nike spot that outlines the importance of a proper fly swatter. Battling an errant fly happily buzzing around his home, Federer's battle with the fly culminates in the (un)likely use of his trusty pair of Nike Free Trainer 5.0s which goes a long ways to promote the dynamic and flexible nature of the shoe lauded by so many.

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SOPH. Makers of SOPHNET., F.C.R.B. and uniform experiment Acquired By JUN CO.,LTD.

Recent news has surfaced regarding the acquisition of SOPH. by fellow Japanese company JUN CO.,LTD. This is undoubtedly the biggest news on the side of Japanese fashion acquisitions since A Bathing Ape's sale to Chinese conglomerate I.T back in February of 2011. With the deal, JUN CO., LTD will acquire all stocks and trademark rights to SOPHNET., uniform experiment and F.C.R.B. with the appointment of JUN CO., LTD as the chairman of SOPH while founder Hirofumi Kiyonaga will remain on board as president. With the acquisition, there are plans to truly expand SOPH and its entities into a globally recognized brands with little in the form of internal management. In closing, Kiyonaga had the following quote:

We currently manage a total of 14 stores in Japan and overseas. We were looking for a business partner to accelerate our further expansion. Mr. Sasaki becomes our chairman but aside from that, the management of the company will remain the same. Through this partnership, it would be interesting if a new type of fashion conglomerate were [sic] born.

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